And it's a story about how the company helped America learn to love the outdoors.
Bean story-the tale of how an unknown hunter, working with $400 in borrowed capital, invented a new kind of shoe and, marching to the beat of his own drum, remade the outdoor industry. At the heart of the book is a fresh telling of the fascinating L.L. From the rugged, individualistic legacy of Teddy Roosevelt in the 1910s to soldiers' experiences in both World Wars, from the back to the land" movement in the 1960s and 1970s that brought millions of people to the wilderness for the first time to the Preppy Handbook craze of the 1980s when the styles of New England suddenly enthralled the nation, Guaranteed to Last tells a complete and fascinating story that will engage every reader. The ideas and events that drove the company's development are all related to what was happening in the wider world.
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